PCD2021 – Patrik Hübner

Patrik has been my close companion for many years. Not only do we live in the same city, but we also started creative coding together and have accompanied each other intensively ever since. His path has led him specifically into the world of business, agencies and brands. As a very successful consultant, creative director and developer, he holistically uses generative design as a tool for effective storytelling. For him, working with data is often in the foreground and forms the basis for exciting stories.

In his presentation, he talks about his story and his approach, and uses examples to show how Generative Design can be used in commercial projects.