PCD2021 – Dr. Martin Lorenz

Published by Tim on Tuesday August 24, 2021

Last modified on January 25th, 2024 at 14:07


By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

Around 2007 I first came into contact with the work of Martin Lorenz and his studio TwoPoints.Net, which he runs together with his wife Lupi. Especially the flexible visual identities for cultural brands of TwoPoints fascinated me at that time and also strengthened my decision to study graphic design. At some point I came into contact with Martin by chance and since a few months we maintain an intensive, regular exchange. Like me, Martin is a passionate educator and with his dissertation on Flexible Visual Identities he has created an enormously interesting theoretical foundation for modern teaching in communication design, which ideally complements Creative Coding. In September 2021, his book Flexible Visual Systems will be published at Slanted Publishers.

In his talk he talks about this theory and how he implements this approach in his studio.

Follow Martin and TwoPoints.Net




A conversation with Anna Shams Ili

Hi Anna! It was super nice to meet you at the PCD CPH, I really liked your talk in which […]

A conversation with Lisa Apers

Hi Lisa, it was amazing to meet you at Processing Community Day in Copenhagen! For those who don’t know you: […]

Computer Cursive by Tay Papon Punyahotra

One of the first exercises I assign to my students in my seminars is called “Random Compositions”. Basically, it’s quite […]

What Creative Coding can teach you beyond crafting visuals

Learning to code has had a bad reputation for ages. Many people have the impression that it’s all about acquiring […]

A conversation with Tomáš Kostrzeva

Hi Tomáš, thanks for answering a few of my questions! Let’s start with the basics. Who are you, and what […]

How I built myself a Digital Garden

It was a red hot day in July 2023 when I met Alex Muñoz for breakfast in the morning at […]

Instagram-Live with Lena Weber

I met Lena Weber at a workshop at International Assembly, after that we became friends and she helped me over […]

A conversation with Raphaël de Courville

A few weeks ago I had the honor to meet Raphaël de Courville in person at the audivisual jam at […]