PCD2021 – Dr. Martin Lorenz

YouTube

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

Around 2007 I first came into contact with the work of Martin Lorenz and his studio TwoPoints.Net, which he runs together with his wife Lupi. Especially the flexible visual identities for cultural brands of TwoPoints fascinated me at that time and also strengthened my decision to study graphic design. At some point I came into contact with Martin by chance and since a few months we maintain an intensive, regular exchange. Like me, Martin is a passionate educator and with his dissertation on Flexible Visual Identities he has created an enormously interesting theoretical foundation for modern teaching in communication design, which ideally complements Creative Coding. In September 2021, his book Flexible Visual Systems will be published at Slanted Publishers.

In his talk he talks about this theory and how he implements this approach in his studio.

Follow Martin and TwoPoints.Net

http://martinlorenz.com
https://www.instagram.com/martinlorenz/

https://new.twopoints.net
https://www.instagram.com/twopointsnet/

Published by Tim on Tuesday August 24, 2021

Last modified on August 29th, 2021 at 19:47


Related

Processing Community Day 2021 – the recordings

Community Talks

PCD2021 – Sander Sturing

Community Talks

PCD2021 – Q&A with Casey Reas

Community Talks

PCD2021 – Vera van de Seyp

Community Talks

PCD2021 – Patrik Hübner

Community Talks

My talk at Two Times Elliott

Talks

Talking Design with Thomas Kronbichler

Talks

Talking at Zuibishe / China

Talks

My Story (part 2 – told at Taaalks Conference 2020)

Stories Talks

ADC Digital Experience 2019

Talks

My talk at Dutch Design Week

Talks

TEDx UniPaderborn

Talks