PCD2021 – Dr. Martin Lorenz
By loading the video, you agree to YouTube’s privacy policy.
Learn more
Around 2007 I first came into contact with the work of Martin Lorenz and his studio TwoPoints.Net, which he runs together with his wife Lupi. Especially the flexible visual identities for cultural brands of TwoPoints fascinated me at that time and also strengthened my decision to study graphic design. At some point I came into contact with Martin by chance and since a few months we maintain an intensive, regular exchange. Like me, Martin is a passionate educator and with his dissertation on Flexible Visual Identities he has created an enormously interesting theoretical foundation for modern teaching in communication design, which ideally complements Creative Coding. In September 2021, his book Flexible Visual Systems will be published at Slanted Publishers.
In his talk he talks about this theory and how he implements this approach in his studio.
Follow Martin and TwoPoints.Net
http://martinlorenz.com
https://www.instagram.com/martinlorenz/
https://new.twopoints.net
https://www.instagram.com/twopointsnet/
Related
How I built myself a Digital Garden
It was a red hot day in July 2023 when I met Alex Muñoz for breakfast in the morning at […]
Instagram-Live with Lena Weber
I met Lena Weber at a workshop at International Assembly, after that we became friends and she helped me over […]
A conversation with Raphaël de Courville
A few weeks ago I had the honor to meet Raphaël de Courville in person at the audivisual jam at […]
Ksawery Kirklewski on his Symphony in Acid
For me, it’s by far the most inspiring project of the last few years: “Symphony in Acid”, a collaboration between […]
A conversation with Francisca Torres / Elisava
In March 2023 I taught for a month at the renowned design school Elisava in Barcelona. This was a unique […]
Monica Losada on Overcoming Interfaces
She is super young, incredibly sympathic and insanely creative. In her work as a graphic designer, she experimentally explores the […]
Lowtech Painting Machine
A few months ago I made a small app that allows you to create image collages with some kind of […]
Marcus Aurelius Meditations
Since the beginning of the Corona crisis, I have been more and more interested in the history of ancient philosophy. […]