Tonboutique Records

Founding a professional record label these days requires courage, belief and a very good business concept. A strong, remarkable visual identity can be a powerful tool to stand out from the masses but creative services are mostly unaffordable for young, cultural institutions. Tonboutique Records from Münster / Germany is one of those labels and I’ve created a dynamic visual identity for them in 2015. Together we worked out a key visual concept: Abstract icons of buttons became the main visual element. In 2016 the label increased the output of releases rapidly, so I was looking for a way to accelerate the cover-design workflow.
Researching dynamic visual identity systems inspired me to write a Processing-software that contains all the design rules that I’ve set for the label. This software continuously enables me to create individual covers following the set of design principles. Parameters like the color-scheme, icon and typography can simply be varied by moving the mouse and pressing a few buttons.





Related

For my students at Elisava, I have updated my mockup generator. Now its possible to load animations in the .gif […]

Once again, I had the honor of illustrating an article for the New York Times that I myself am very […]

A few months ago I made a small app that allows you to create image collages with some kind of […]

Since the beginning of the Corona crisis, I have been more and more interested in the history of ancient philosophy. […]

Together with Lena Weber I created the promo video for Slate + Ash’s brand new software synth called Choreographs. The […]

Some of you may know that I have a split relationship with Instagram. Still, even though I often find myself […]

Generative visuals made from the "Prelude in C" by Johann Sebastian Bach.